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Our mission

We build virtual restaurant brands to delight you from the comfort of your home

We want to enable and empower restauranteurs to thrive

Building the next generation of global restaurant brands for a digital-first future

Our Milestones

Q4 2019

TiffinLabs launched after our founders saw the need of establishing a food service platform to serve the demand of consumers, F&B operators and food ingredient producers as food service was rapidly shifting online

Q1 2020

Launched one virtual restaurant brand every month throughout 2020, with 12+ brands operated out of our test kitchens in Singapore

Q4 2020

Established our virtual restaurant brand portfolio with 10+ brands

Participated in the world’s first alternative proteins virtual tasting event: The Masters Series: Tasting Big Ideas

Q1 2021

Started licensing our virtual restaurant brands to F&B operators and kitchens

Launched La Takorea - the first virtual restaurant brand developed on a reality TV show The Apprentice: One Championship Edition featuring TiNDLE chicken made from plants

Q2 2021

Expansion to the United States

Collaboration with Barilla to create and launch Pasta Table to bring the taste of Italy at home

Q4 2021

Expansion to Malaysia

20+ digital restaurant brands and 100 virtual storefronts globally

Partnership with Nestlé Professional to empower F&B operators and kitchens to serve plant-based food

Q1 2022

Expansion to Thailand

Q4 2022

On track of growing to over 1,000 digital storefronts globally

Looking forward

Our vision is to be the top 10 food delivery player globally by 2025

Our Virtual Restaurant Brands

Executive Team

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Kishin RK

Co-Founder/Chairman

TiffinLabs was born out of our Founder and Chairman, Kishin RK’s love affair with food and his vision to create the perfect home dining experience of the future. ‍Kishin, the founder and CEO of RB Capital, set out to establish his real-estate business at 23 and over the last decade and half, he has developed hospitality, retail and commercial properties across APAC.

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Soon Sze-Meng

Chief Executive Officer

Prior to joining TiffinLabs as CEO, Sze-Meng served in leadership roles across multiple industries including President, South East Asia for JD.com, Vice President for Business in International Group of SingTel, and General Manager for PayPal in Hong Kong, Taiwan and Korea. He also held marketing and strategy roles in Visa and was in McKinsey and Monitor Deloitte.

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Phuminant Tantiprasongchai

Co-Founder and President of TiffinLabs SEA

Phuminant brings with him deep experience of the food delivery ecosystem after supporting Grab’s growth as the Head of Strategy & Partnerships in Thailand. He was on the leadership team that led Grab’s transformation into the food delivery aggregator in the region including the USD200 Mn investment into Grab by Central Group and the acquisition of Uber in Southeast Asia.

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Shaun Smithson

Co-Founder and President of TiffinLabs USA

Before co-founding TiffinLabs, Shaun held the role of Head of Shared Kitchens – APAC for foodpanda – a Delivery Hero company. He was previously the CEO of Fig & Olive and the Luxury Dining Group and SVP of Operations for B.F. Saul Hospitality Group based in the US. He has held Director and Senior Director roles with Sodexo, Choice Hotels International and Hilton Worldwide.

Leadership Team

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Tiara Winata

Head of TiffinLabs SG

Led Shopee's regional Operational Efficiency efforts across 8 countries. Global strategy & analytics expert at BCG and Mu Sigma

Stevenn Koh

Head of Finance

Led Series C and D funding and served as finance and legal expert at HappyFresh

Jason Koven

Head of Operations

15+ years of experience in food services and franchise operations. Led opening and operations of Teh Terik Place, Tony Romas, TGIFriday’s

Connie Sun

Head of Marketing

Drove brand growth and marketing strategy for Kopi Kenangan, Burger King, Popeye’s in U.S. and APAC

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Mannan Pacha

Head of Product & Technology

Co-founded start-ups as a techno-functional lead. Prior experiences include stints at EY, P&G and Estee Lauder

Raymond Soh

Head of People

Led Publicis Sapient's HR Strategy and Operations for JAPAC. IHRP-CP with experience in digital, fintech and government

Bevin Desker

Head of Corporate Development

10+ years of experience as investment professional at Temasek with deal experience in F&B and tech sectors

Mel Soh

Head of Strategic Initiatives & Chief of Staff

10 years of experience in consumer retail and eCommerce. Part of the AmazonFresh launch team in SG, previous COO of Faire Leather Co

Culinary team

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Lai WenFu

Head of Culinary Excellence, SG

Yum!, Head of R&D

Virtual restaurant expert at TiffinLabs

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Chef Rob

Head Chef

Foodtales thailand , Food consult and project manager Britannica /Sushi mori , Corporate chef Wongnai, Senior chef

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Milind Sovani

Culinary Advisor

Pioneer of the Asia’s first Michelin star restaurant The song of India. & Asian Chef of the year.

 

Our capabilities and leadership team experience

F&B chain marketing

and operation

Food delivery optimized culinary development

Supply chain development and management

Food delivery and

e-commerce optimisation

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25 North Bridge Road Level 2

Singapore 179104

contact@tiffinlabs.com