Recognized as one of Asia Pacific’s most effective and creative Marketer’s & Ecomm leaders.
Harvard Business School Graduate. Awarded Asia Pacific CMO of the year 2016. Sam has been on 4 Global / Asia Pacific Executive Leadership Teams for USD +$3 billion businesses in the AP region as Marketing & Category head; leading blue chip brands across Kraft (CG), Starbucks (Retail), Standard Chartered (Fin Serv), Facebook and MasterCard (Technology) driving accelerated revenue growth and brand loyalty through Digital, CRM, marketing, sponsorships, insight /analytics, product & commercial sales innovation. Sam has built Marketing Operating Systems (how marketing decisions are made and executed across multi market, multi-functional teams and agencies) that synchronize the core marketing pillars.
Insight led strategic content / creative/ initiatives/communication and program execution for cut through and engagement to drive sales: Seen as one of Asia’s leading campaign / content creators - 32 Television commercials, drove world class digital content TV, Digital and Outdoor – Content with : Hugh Jackman, Lang Lang, Gwen Stefani, Justin Timberlake, Anil Kapoor, Soonum Kapoor, Michelle Yeo, Tokyo Fashion Week. Sports : Australian Open (Tennis), JLeague (Japan soccer) and AP Legends Golf, Nick Faldo, Tom Watson.